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January 27, 2011

Family Fun Center in Wilsonville is a totally awesome place to take the family for a good time, but their business got hit hard by the recession. Prior to then they had been a consistent advertiser, but in 2009 they eliminated most of their radio advertising. When they decided to come back on-air with us in 2010, they didn’t have any exciting new attractions to promote, but they still needed to drive lots of business.

We created a series of really fun commercials that aired on two of our stations (99.5 The Wolf and 105.1 The Buzz), along with streaming and digital banner advertising on the stations’ websites. Initially, the commercials focused on weekly promotional “Spring Break” messages driving listeners to visit Family Fun Center’s website to download a coupon redeemable for dollars-off admission and attractions at Family Fun Center. We also created customized e-mails sent to our station listeners promoting various weekly offers.

The digital ads you see here are just a few examples of many that we produced. What’s really effective is giving audiences the idea that Family Fun Center has a special offer that’s just for them. The audiences really responded well. Family Fun Center enjoyed its highest revenue Spring Break ever, with net sales up 34% over 2009, and attendance increased 30% over 2009.

Our client, Darren Harmon, General Manager of Family Fun Center, was very appreciative. He said: “Thank you again for doing a great job and making this the most successful Spring Break the Family Fun Center has ever had!”

Helping create that kind of success is what keeps us coming to work every day. We love Darren and his whole crew at Family Fun Center!

December 27, 2010

Stuff

December 27, 2010

Stuff